People
Patrick Cuesta
Founder of vyvo
After the early team at Gymondo and fifteen years advising companies across industries, Patrick Cuesta built vyvo on one conviction: a comparison system is only useful when it is completely independent.
About
Patrick Cuesta is the founder of vyvo, Switzerland's independent premium fitness decision engine. He built it on one conviction: a comparison system is only useful when it is completely independent, with no paid placements and no club influence over the verdict. Before vyvo he was on the early team at Gymondo, one of Germany's first online fitness platforms, then spent fifteen years advising more than thirty companies across industries, among them fitness names like Urban Sports Club, Holmes Place DACH and EVO Fitness. He also runs the-multipliers, a DACH-focused growth agency, and has lived with Switzerland since first standing in its mountains in 2014.
Her Approach
Patrick builds technology and AI only where they serve the person and the business in the same direction. At vyvo that means nothing goes live unchecked. Every verdict is re-examined by a human against the data, and rejected when it does not hold. No paid placements.
At vyvo
As founder of vyvo, Patrick built the platform's scoring approach and the neutrality rules it runs on. At vyvo he leads data analysis, selection and partnerships, and editorial work.
Magazine
Articles by Patrick Cuesta
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