About vyvo
No club pays to rank higher.
vyvo is the first AI-powered decision engine the Swiss fitness internet needed and never had. Independent. Data-based. Built for people who already know they want to invest.
The Problem
Fitness club websites are business cards — not decision tools.
Whether a club offers a free trial session, has childcare, which classes are on the fixed schedule, how long the cancellation period is, whether there's parking, whether physiotherapy or acupuncture is offered — it's in there somewhere. On page three of the website. In the PDF. In the fine print of the sign-up form. Or not at all — until you call.
The information exists. You just have to dig. Every time. For every club. Individually.
We did the digging. Once. For everyone. You don't need to dig anymore — you can simply choose.
The Solution
The internet needed a neutral decision engine for premium fitness.
vyvo is the only place on the Swiss web that doesn't promote fitness clubs — it systematically analyses them. For every club in our database, we conducted the same structured research: direct, verified, with the same questions for all.
94+
Clubs indexed
7
Swiss cities
120+
Data points per club
The result is the most complete fitness database in Switzerland — structured, comparable, and fully independent of club interests.
Our Methodology
Three data layers. Always the same criteria.
Every club goes through the same structured AI analysis across three data layers. No exceptions, no shortcuts, no club treated differently because we know them or because they are a partner. What the machine synthesises, a human checks against the data, and releases only if it holds.
Layer 1 — Official Data
Verified Facts
Directly from the official club website or via direct contact. Pricing, equipment, classes, contract terms, additional services. No estimates — only what is verifiable.
Layer 2 — Member Voices
What Members Say
Synthesis from verified Google reviews. We analyse patterns — atmosphere, crowding, coaching quality, value for money. No single opinion decides.
Layer 3 — vyvo Verdict
The vyvo Verdict
Editorial assessment: who is this club genuinely suited for? Who is it not? Every recommendation is reviewed and approved manually — never automated.
Layers 2 and 3 are clearly presented separately on the platform. What members say is not the same as the vyvo Verdict.
What we collect per club — among other things:
The vyvo Score
One number. But with context.
The vyvo Score is not a simple average of Google reviews. It evaluates each club within its own category and price range — premium against premium, boutique against boutique.
Location & Facilities
Accessibility, infrastructure quality, space offering, additional services.
Pricing Transparency
Are prices communicated? Are contract terms clear and fair?
Member Satisfaction
Consistent signals from verified reviews — not individual opinions.
Club Positioning
Does the club deliver on its promises — for its target audience and price point?
Premium clubs are typically scored between 7 and 9, depending on what they actually deliver. Opaque contracts, overcrowding, and poor value lower the score — outstanding facilities, fair pricing, and a strong community raise it.
Full methodology explanation: How the vyvo Score is calculated →
Our Independence
What we earn, and what that does not change.
No club on vyvo has paid to be listed. No club has paid for a better ranking. The order in which clubs appear is determined solely by our evaluation criteria.
vyvo currently has no commercial relationship with any listed club and receives no remuneration of any kind, not for listings, not for rankings, not for referrals. The platform was built on a single conviction: that a comparison system is only useful when it is completely independent. If we believe a club offers opaque contracts or is overpriced, it says so in the profile.
Disclosure
Alongside vyvo, Patrick Cuesta runs the growth agency the-multipliers (the-multipliers.com), whose clients include fitness clubs. Some of those clubs are also listed on vyvo.
What that does not mean: the-multipliers clients receive no better placement on vyvo, no preferential treatment, and no influence over the verdict. The scoring logic does not know about client relationships. It knows the data.
We disclose this because a decision engine that hides its own conflicts of interest is not one.
Who is behind vyvo
Built by someone who spent fifteen years on the other side of the counter.
139+
Clubs recorded
6
Swiss cities
210+
Data points per club
vyvo was founded by Patrick Cuesta. He trains, and he has spent fifteen years selling fitness: growth, performance marketing and data science, built on AI-driven technology, for clubs across Switzerland, Austria and Germany through his consultancy, the-multipliers.com.
"The industry got very good at selling memberships. It never got good at placing people. That gap is what vyvo exists to close."
Patrick Cuesta, Founder
That work gave him one half of the picture and never the other. He knew exactly how a club decides which member to go after. He had never once seen how a person decides which club to join.
vyvo is the missing half, built as a database. Every club is recorded on the same fields: price, location, discipline, equipment, contract terms. Then every club is read through what its own members wrote about it. We synthesise over 200,000 member reviews across Switzerland into what people genuinely complain about and what they genuinely come back for, so that whoever is deciding today can hear from the people who already decided.
That database is what the matching runs on. The algorithm compares a club only against the clubs in its own city, and weighs it against what someone actually asked for: budget, location, discipline, how much commitment they will accept. The more people use vyvo and the more members speak, the sharper it gets.
The number vyvo judges itself on is not how many people it sends to a club. It is how many are still training there a year later.
What you should know. the-multipliers, Patrick's consultancy, advises Holmes Place Switzerland, Holmes Place Austria and EVO Fitness Switzerland. Those clubs appear on vyvo and are ranked by exactly the same method as every other club. No club pays for its position, its score or its verdict. We put this here because you would want to know it when you read one.
Find the right club.
In less than five minutes. Without digging.